Just like wine, Olive Oil has a general stipulation in America of being good, no matter what brand you buy. Sure, spend an extra $10 on some wine and it should be better than that box wine, right? Well, Mr. Kurniawan has found the secret! and he has been accused of trying to sell counterfeit exclusive rare wine to persons that can afford such things. He sold $35 million worth of [fake] wine in 2006 alone. And people bought the stuff! Yeah, it is not the EXACT wine that he was advertising, but he was smart enough to find the “cheap” wine (30 dollar bottle), and relabel it as something else. And guess what? Even wine connoisseurs could not distinguish between the 30 dollar bottle, and the million dollar one.
So get to the Point already Mr W! Alright, geezzzz. The point to this post is…you can have a good bottle of olive oil at a reasonable price. Maybe this juxtaposition is crazy… I have no idea if OO actually sells for millions of dollars, or even thousands of dollars. (and yes, I shall be using “OO” for Olive Oil from now on).
Just as collectors of wine collect wine, I collected OO for awhile [ I no longer have such a massive collection :) ]. I came to posses about 6 bottles of OO, and thought to myself…Lez do a blog post about which ones suck, which ones are ok, and which ones are worth the money.
Left to right….(why are the spoons there W? Well they are there to show the color. See I thought there might be some difference, and there really wasn’t much of a difference, though the unfiltered OO is more yellow)
Colavita – Extra Virgin OO
price – .745 per ounce
The OO that got me hooked. I once thought OO was just OO. There was no difference. I was wrong.
Taste – To me it seems a little dry, but it is a solid OO for its price, and for its perseverance of taste.
Braggs – unfiltered Extra Virgin OO
price – errr, don’t remember
Bought this at a healthy/vegan/organic grocery store. It has two old people on it! And it is “unfiltered”! Unfiltered must mean that it is better for you right? And that it will taste so much better than the other filtered crap on the self, right?
taste – At first it is interesting, but the fascination wears off as quickly as the taste. It has a leafy taste, almost like tea, but in OO form.
Olave – Extra Virgin OO
price – .881 per ounce
Bought this at the same healthy/vegan/organic grocery store. Worth every penny. No joke. It holds its taste through heat and splashed on my spumz after the cooking is done. Until I find something better, this is what I buy. I make spaghetti just to have some of it. #NoJoke
taste – A robust OO that sticks around and gives my taste buds pleasure.
Gia Russa – Extra Virgin OO
price – .706 per ounce
This one, is by far the best marketed OO. It is not even with the other lowly OO. At my grocer this is found right next to the gourmet noodles. So smart. Or are they smart? Look closely at the picture…what do you see? A young girl, presumably, coming back from the OO groves with fresh olives?…oh wait…she holds not baskets of olives, but an arm full of wheat. But I’m sure the marketing team filled that concern with, “um..letz just put really large olives surrounding her. Done”.
taste – Not a bad OO, just not as good at Colavita. If you do not like Colavita’s dryer taste, then this would be your next bet. It is uplifting and light, kinda like that sweet child on the label.
“look mom! At the olive I picked for you”.
“Look mom!..at the olive I picked for you”.
That large thing you see in the random google pic I found, is one of the largest fruits in the world.
TRASH!! Below v
TRASH!! Above ^
Lucini – “Premium Select” Virgin OO
price – .941 per ounce
Wow, the most pricy, yet the sh@tiest. Don’t buy this. It sucks. At my grocer they have tried to re-marketed this with the french bread and in little kiosks with other Italian crap. Don’t be fooled.
Delallo – 100 % Italian
price – .444 per ounce (whoa! On sale?, it must be good)
This vegetable oil is ok. Oh, whatz that? Itz actually OO? Basically this stuff is by far the blandest. Buy Vege oil before you buy this.
And if you want some additional interesting information about “first cold press” “certified authentic” “made in Italy” and other things to know about OO, check out Tom Meuller’s book, Extra Virginity.